-
Valarie A.
Zeithaml is a
marketing professor and author. She is the
David S. Van Pelt
Family Distinguished Professor of
Marketing at Kenan-Flagler Business...
- of
academic researchers in the
United States, A. Parasuraman,
Valarie Zeithaml and
Leonard L. Berry, to
measure quality in the
service sector. On its...
- expectancy-disconformation paradigm, and
developed by A. Parasuraman,
Valarie A.
Zeithaml and Len Berry,
identifies the prin****l
dimensions (or components) of service...
- a
Service Economy (San Francisco: Josey-B****, 2003), p.7. SO Player :
Zeithaml,
Valarie A.; Parasuraman, A.; Berry,
Leonard L. (1990).
Delivering Quality...
- s.
Valerie Zeithaml, A. Parasumaran,
Leonhard Berry (1990):
Delivering Service Quality, ISBNÂ 0-02-935701-2, The Free
Press Valerie Zeithaml, A. Parasumaran...
-
Exploratory Study.
Journal of
Professional Services Marketing (21:1), 63-88
Zeithaml, V. A. (2002).
Service Excellence in
Electronic Channels.
Managing Service...
- "Exploit the
Product Life Cycle".
Harvard Business Review.
Anderson &
Zeithaml, Carl R. & Carl P. (Mar 1984). "Stage of the
Product Life Cycle, Business...
- excellence, status, esteem, play, aesthetics,
ethics and spirituality.
Valerie Zeithaml's value conceptualisation as an individual's ****essment of a product's utility...
- actress, dancer, and jazz
singer Valarie Wilson,
American educator Valarie Zeithaml,
American marketing professor and
author This page or
section lists people...
- price/quality
relationship for a
product to make a
purchase decision.
Zeithaml studied three consumer defined values: low price,
quality and
value for...
