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Frederick F.
Reichheld (born 1952, Cleveland, US) is an
American New York
Times best-selling author,
speaker and
business strategist. He is best known...
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friend or colleague. The NPS is a
proprietary instrument developed by Fred
Reichheld, who owns the
registered NPS
trademark in
conjunction with Bain & Company...
-
customers is less
expensive than
acquiring new ones. It is
claimed by
Reichheld and S****er (1990) that a 5%
improvement in
customer retention can cause...
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relationship marketing as the latter's
importance becomes more recognizable.
Reichheld and S****er (1990)
claim that a 5%
improvement in
customer retention can...
- 2016. Brad
Tuttle (April 6, 2010). "The
History of Coupons". Time. Fred
Reichheld (1996) The
Loyalty Effect,
Harvard Business School Press, Boston, 1996...
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loyalty followed by
perceived value, satisfaction, and
brand trust. Fred
Reichheld, one of the most
influential writers on
brand loyalty,
claimed that enhancing...
- Some of the
newer loyalty marketing industry insiders, such as Fred
Reichheld, have
claimed a
strong link
between customer loyalty marketing and customer...
- for a company. The
effect of
achieving those objectives,
according to
Reichheld &
Markey as
described in The
Ultimate Question 2.0, only 9% of the world's...
- and
sequentially strengthening word-of-mouth marketing. In 2003, Fred
Reichheld introduced the Net
Promoter Score as a word-of-mouth
marketing strategy...
- some
other socio-cultural demographics.
Buchanan and
Gillies (1990) and
Reichheld and
Schefter (2000)
argues that post-adoption
behaviours and continuous...
