-
Frederick F.
Reichheld (born 1952, Cleveland, US) is an
American New York
Times best-selling author,
speaker and
business strategist. He is best known...
- NPS was
developed by Fred
Reichheld and has been
widely adopted by
large companies,
initially being po****rized in
Reichheld's 2003
Harvard Business Review...
- The
Loyalty Effect is a 1996 book by Fred
Reichheld of the
consulting firm Bain & Company, and the book's
title is also
sometimes used to
refer to the...
-
loyalty followed by
perceived value, satisfaction, and
brand trust. Fred
Reichheld, one of the most
influential writers on
brand loyalty,
claimed that enhancing...
-
customers is less
expensive than
acquiring new ones. It is
claimed by
Reichheld and S****er (1990) that a 5%
improvement in
customer retention can cause...
- Some of the
newer loyalty marketing industry insiders, such as Fred
Reichheld, have
claimed a
strong link
between customer loyalty marketing and customer...
- some
other socio-cultural demographics.
Buchanan and
Gillies (1990) and
Reichheld and
Schefter (2000)
argues that post-adoption
behaviours and continuous...
-
relationship marketing as the latter's
importance becomes more recognizable.
Reichheld and S****er (1990)
claim that a 5%
improvement in
customer retention can...
- 2016. Brad
Tuttle (April 6, 2010). "The
History of Coupons". Time. Fred
Reichheld (1996) The
Loyalty Effect,
Harvard Business School Press, Boston, 1996...
- for a company. The
effect of
achieving those objectives,
according to
Reichheld &
Markey as
described in The
Ultimate Question 2.0, only 9% of the world's...
