-
colloquial language,
puffery refers to
exaggerated or
false praise.
Puffery serves to "puff up" what is
being described. In law,
puffery is
usually invoked...
- advertising, the
prose found on
printed menus is
famous for the
degree of its
puffery.
Menus frequently emphasize the
processes used to
prepare foods, call attention...
-
naming the
brand after the Gr****
fabulist and
storyteller to mock the
puffery exhibited in
cosmetics industry advertising. He sold the
brand to Natura...
-
requires little proof on the part of advertisers", as it is
considered mere
puffery. The use of the term in
patent law "does not
connote even superiority,...
- to the Moon
Chronicled in Stamps, Postcards, and Postmarks: A
Story of
Puffery vs. the Pragmatic. Chichester, UK:
Praxis Publishing. ISBNÂ 978-3-319-92153-2...
- family)
serve "fettuccine Alfredo" and
compete vigorously, with
escalating puffery (e.g., "the king of fettuccine", "the real king of fettuccine", "the magician...
-
performed its terms. It is
notable for its
treatment of
contract and of
puffery in advertising, for its
curious subject matter ****ociated with medical...
-
product performs,
looks or tastes;
other times it is used for
advertising puffery.
Companies can go to
elaborate lengths to
maintain secrecy, repackaging...
- 2020. Preston, Ivan L. (August 1, 1996). The
Great American Blow-Up:
Puffery in
Advertising and Selling. Univ of
Wisconsin Press. ISBNÂ 9780299152536...
-
substantive response to the challenge.
Coors defended the
claims as
either puffery or truthful. The
company also told NAD that the television,
radio and digital...
