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Micromarketing was
first referred to in the UK
marketing press in
November 1988 in
respect of the
application of
geodemographics to
consumer marketing...
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based on what the
school knows about the student's
family and income.
Micromarketing is the
practice of
tailoring products,
brands (microbrands), and promotions...
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differentiated marketing,
concentrated marketing (niche marketing) and
micromarketing (hyper-segmentation).
Undifferentiated marketing/M****
marketing is a...
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justice and
ethics in markets, and
sustainable marketing. By comparison, "
micromarketing"
deals with how
firms decide what to make, how to
market it, and how...
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Marketing management Marketing mix
Marketing science Marketing strategy Micromarketing Media mani****tion Meta
marketing Mobile marketing Multicultural marketing...
- is a
theoretical construct,
advances in
information technology and
micromarketing may
bring it
closer to the
realm of possibility.
Partial price discrimination...
- kind of garden-variety good
record that is the
great luxury of
musical micromarketing and overproduction".
AllMusic writer John Bush
compared the
album to...
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necessary part of
category management; it is a
concept now
referred to as
micromarketing. Nevertheless, most
grocery retailers will
segment stores at
least by...
-
behind it is
closely related to the
economic and
marketing term
known as
micromarketing – by definition, the "tailoring and
advertising of
goods and services...
-
moving from the
macro functions-institutions-commodities
approach to a
micromarketing management paradigm.
Following on from Alderson,
marketing began to...
