- sustainability. The
notion of "marketing systems" is at the
heart of
macromarketing thought.
Macromarketing may be a
fairly recent term, but the
ideas and interests...
- The
Journal of
Macromarketing is a peer-reviewed
academic journal that
publishes papers in the
field of business. The journal's
editor is Mark Peterson...
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Roger A. (2007). "Marketing Systems—A Core
Macromarketing Concept".
Journal of
Macromarketing. 27 (3): 227–242. doi:10.1177/0276146707302836. ISSN 0276-1467...
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Macromarketing as a
Pillar of
Marketing Thought",
Journal of
Macromarketing, Vol. 26 No. 2,
December 2006, pp. 224–32...
- ISBN 9780781787468. "Historical
Research in the
Journal of
Macromarketing, 1981-2005".
Journal of
Macromarketing. 2006; 26: 178-192. "Introduction to the Special...
- Management, Vol. 18, 2002, pp 445–461 Dixon, D.F., "Medieval
Macromarketing Thought," In
Macromarketing,George Fisk and
Phillip White (eds), pp 59–69. Boulder...
- customer-focused to
provide the best
experience to the customer.
Islamic macromarketing focuses on
reformed marketing systems whose mechanisms are
based on...
-
consumption and the
quality of life: A
macromarketing challenge to the
dominant social paradigm.
Journal of
Macromarketing, 17 (4), 4-23. Varman, R. & Costa...
- B., and Dix, L.F., "Periodization in
Marketing History,"
Journal of
Macromarketing, Vol. 25 No. 1, June 2005, pp 32-41, DOI: 10.1177/0276146705274982pp...
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Macromarketing, Vol, 30, no. 3, 2010, pp. 210–21 Eckhardt, G.M. and Bengtsson. A. "A
Brief History of
Branding in China",
Journal of
Macromarketing,...