-
Bruce Kapferer (born 4 June 1940 in Sydney) is an
Australian anthropologist. He is best
known for his work on Sri Lanka,
Australia and Zambia. He has been...
- that the
brand strategist aspires to
create or maintain."
According to
Kapferer (2004),
there are six
facets to a brand's identity: Physique: The physical...
- ISBN 978-1492043454.
Building Microservices by Sam Newman. ISBN 978-1492034025.
Stefan Kapferer and Olaf Zimmermann: Domain-driven
Service Design -
Context Modeling, Model...
- "inveterate bad losers". In 1939,
Daniel Wildenstein married Martine Julie Kapferer, the
daughter of a
wealthy French Jewish family; they had two sons, Alec...
- mayoclinic.org.
Brady AF,
Demirdas S, Fournel-Gigleux S,
Ghali N,
Giunta C,
Kapferer-Seebacher I, et al. (March 2017). "The Ehlers–Danlos syndromes, rare types"...
- (2008-10-27). "A
French Family Dynasty Reinvents the Oyster". New York Times.
Kapferer, Jean-Noël (2008). The
Strategic Brand.
Kogan Page Publishers. ISBN 978-0-7494-5085-4...
- 1991 by
mainstays by
Joshua Beagley on
guitar and
keyboards and
Roland Kapferer on lead
vocals (rapping, MCing). They
released three studio albums, Thriller...
- Tafelmacher, Lind,
Kapferer, Swift, and Breusch. Similarly,
Dirichlet and
Terjanian each
proved the case n = 14,
while Kapferer and
Breusch each proved...
-
among competition and
building loyalty among customers". In 2004 and 2008,
Kapferer and
Keller respectively defined it as a
fulfillment in
customer expectations...
- are
related to, and
differentiated from, one another.
According to J.-N.
Kapferer, the
brand architecture should define the
different leagues of branding...
