-
appeal to
gender equality. This
marketing tactic has also been
called "
Femvertising",
which was most
discussed in
Gillette Razor's #MeToo
commercial aimed...
- #
Femvertising Awards the
following year to
celebrate ads that
challenge social and
gender norms through advertising.
Since 2015, the term
Femvertising...
- 2, 2021. Sobande,
Francesca (2019). "Woke-washing: 'Intersectional'
femvertising and
branding 'woke' bravery" (PDF).
European Journal of Marketing. 54...
-
functioned to
implement a female-centered
marketing strategy, also
known as
femvertising. A
report by the
Surgeon General of the
United States has interpreted...
- 18, 2020. Sobande,
Francesca (2019). "Woke-washing: 'Intersectional'
femvertising and
branding 'woke' bravery" (PDF).
European Journal of Marketing. 54...
- Sobande,
Francesca (12
December 2019). "Woke-washing: 'intersectional'
femvertising and
branding 'woke' bravery" (PDF).
European Journal of Marketing. 54...
- doi:10.1108/SSRP-05-2018-0020. S2CID 150065703. Dan, Avi. "Dove
Invented '
Femvertising' But Its
Latest Stunt Didn't Wash With Consumers". Forbes.
Archived from...
- and He For She. The
Break a
Gender Stereotype Campaign was
awarded by
Femvertising in 2016 with the People's
Choice Award. The
initiative has also collaborated...
- PMC 9795452. Sobande,
Francesca (2019-01-01). "Woke-washing: "intersectional"
femvertising and
branding "woke" bravery".
European Journal of Marketing. 54 (11):...
- as Beyoncé. It has also
informed the rise of new,
related terms like "
femvertising."
Commodity feminism, due to its
connections to
global consumer culture...
