-
Martin Eisend (born
September 14, 1968, in
Auerbach in der Oberpfalz, Bavaria, Germany) is a
German chaired professor of
marketing at the
European University...
- Liyong; Praet,
Carolus L. C. (2016), Verlegh, Peeter; Voorveld, Hilde;
Eisend,
Martin (eds.), "Message
Strategy Typologies: A Review, Integration, and...
- 104530. doi:10.1016/j.jesp.2023.104530. ISSN 0022-1031. Hartmann, Patrick;
Eisend, Martin; Apaolaza, Vanessa; D'Souza,
Clare (1
October 2017). "Warm glow...
-
Alexander Gottlieb Baumgarten Karl
August von
Bergen Erdmann Copernicus Martin Eisend Johann Gottlieb Gleditsch Alexander von
Humboldt Wilhelm von
Humboldt Ulrich...
- (September 10, 1936), pp.32, 46.
Peeter Verlegh,
Hilde Voorveld, and
Martin Eisend, eds.
Advances in
Advertising Research (Vol. VI): The Digital, the classic...
- they're
worth it? The
power of a
celebrity brand amb****ador". The Guardian.
Eisend, Martin; Langner,
Tobias (January 2010). "Immediate and dela**** advertising...
- Standards. 11 (3): 242. doi:10.1504/IJSS.2016.10000889 – via ResearchGate.
Eisend, Martin; Stokburger-Sauer,
Nicola E. (27
February 2013). "Brand personality:...
- Advertising. 29 (4): 41–58. doi:10.1080/00913367.2000.10673623. S2CID 143100726.
Eisend,
Martin (2009). "A Cross-Cultural
Generalizability Study of Consumers' Acceptance...
- the
marketing mix.
Journal Of
Business Research, 6592-99. Schmidt, S., &
Eisend, M. (2015).
Advertising Repetition: A Meta-Analysis on
Effective Frequency...
-
International Journal of Advertising, 32(4), 559–585. doi:10.2501/IJA-32-4-559-585
Eisend, M., Plagemann, J., & Sollwedel, J. (2014).
Gender roles and
humor in advertising:...
