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Autonomasy
Autonomasy Au`to*nom"a*sy, n. [Auto- + Gr. ? a name, fr. ? a
name; or for E. antonomasia.] (Rhet.)
The use of a word of common or general signification for the
name of a particular thing; as, ``He has gone to town,' for,
``He has gone to London.'
Meaning of Autonomasy from wikipedia